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our story
OUR STORY EST 2013

 

THE UNFORGETTABLE VINTER OF 2012

In the winter of 2012, we observed abrupt changes in landscapes and atmospheres over short periods of time and space. Weather changes were immanent and required an assortment of clothing throughout most of the year. Delicate scarfs and gloves were dropped and the cycle of cardigans carried, worn, and removed, was endless. In our struggling to keep winter wear in the right place, we set out to design a coat with adaptability and functionality.

design a coat

OUR STORY BEGAN WITH A SIMPLE SKETCH.

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our process
the press

2012

November

We imagined a sophisticated outerwear. We connected a 'neck warmer' to extend from the collar of the garment and attached a 'chest shield.'

neck warmer

2013

January

The chest shield developed into a contemporary expression while the neck warmer into a classic chic design.

chest shield

2013

April

We lengthened the scarf to optimize its functionality.

vinter coat

2013

July

ESTABLISHED IM PEOPLES COAT COMPANY

Buttons and strategic buttonholes founded the Vinter coat's functional accessions.

buttonholes

THE STORY OF THE MITTEN POCKETS

In the summer of 2013, under the direction of the CEO, Anders Næss, head designer, Mareah Peoples, and co-designer, Iman Peoples, IM Peoples Coat Company was established. By winter our notion of mitten pockets improved. We designed them large enough to suit all sizes, positioned them proportionally at the hips, and calculated an angle that enabled using them as customary pockets. We sought symmetry and high performance.

We considered the long finger of the hand an important aesthetic and functional element. A turning point was our attraction to the traditional Norwegian Selbu mittens with there sharp tip at the long finger- we sought the most comfortable fit.

the selbu tip
THE SELBU- TIP EST 2013

Our Norwegian-American heritage was manifested and realized.

2014

February

Næss and Peoples designed the brand Vinter, meaning winter in Norwegian.

vinter logo

2014

March

The company worked on technical aspects of the garment. Materials were selected, proportions and measurements were determined, and compositions were outlined.

materials

2015

January

The Vinter scarf is detached from the collar of the main garment and the chest warmer can be secured with the scarf.

Vinter scarf

2015

June

The adapted Selbu-tip mitten pockets completed the design of the original Vinter coat.

vinter coat

By the spring of 2016, we moved forward with full confidence in the Vinter design- with its redefined structures and original functions. In perfect sequence, we found the right match for a pattern maker and design studio. The team projected aesthetic proportions, natural simplicity, and assimilated the functions into the design.

2016

April

vinter coat

2017

July

We opened shop @impeoples.com

vinter coat

2017

August

Launched our collection at Norwegian Fashion Week.

vinter coat

2017

October

Our second line emerges- Classic Vinter with slash pockets.

2018

February

PANTHER PINK

2018

February

Launched the Classic Vinter Collection at Norwegian Fashion Week.

2018

December

Midnight Black

midnight black

2019

February

Norwegian Fashion Week 2019.

fashion week

2020

February

Paris Fashion Week

fashion week

2020

July

Vinter coat receives international acclaim.

newspaper

Whats New with Vinter?

Tailor-made services 2021

Learn more
no forgetting
No Forgetting
stay warm
Stay Warm
keep cool
Keep Cool
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