OUR STORY BEGAN WITH A SIMPLE SKETCH.
We imagined a sophisticated outerwear. We connected a 'neck warmer' to extend from the collar of the garment and attached a 'chest shield.'
The chest shield developed into a contemporary expression while the neck warmer into a classic chic design.
We lengthened the scarf to optimize its functionality.
ESTABLISHED IM PEOPLES COAT COMPANY
Buttons and strategic buttonholes founded the Vinter coat's functional accessions.
THE STORY OF THE MITTEN POCKETS
In the summer of 2013, under the direction of the CEO, Anders Næss, head designer, Mareah Peoples, and co-designer, Iman Peoples, IM Peoples Coat Company was established. By winter our notion of mitten pockets improved. We designed them large enough to suit all sizes, positioned them proportionally at the hips, and calculated an angle that enabled using them as customary pockets. We sought symmetry and high performance.
We considered the long finger of the hand an important aesthetic and functional element. A turning point was our attraction to the traditional Norwegian Selbu mittens with there sharp tip at the long finger- we sought the most comfortable fit.
Our Norwegian-American heritage was manifested and realized.
Næss and Peoples designed the brand Vinter, meaning winter in Norwegian.
The company worked on technical aspects of the garment. Materials were selected, proportions and measurements were determined, and compositions were outlined.
The Vinter scarf is detached from the collar of the main garment and the chest warmer can be secured with the scarf.
The adapted Selbu-tip mitten pockets completed the design of the original Vinter coat.
By the spring of 2016, we moved forward with full confidence in the Vinter design- with its redefined structures and original functions. In perfect sequence, we found the right match for a pattern maker and design studio. The team projected aesthetic proportions, natural simplicity, and assimilated the functions into the design.
We opened shop @impeoples.com
Launched our collection at Norwegian Fashion Week.
Our second line emerges- Classic Vinter with slash pockets.
Launched the Classic Vinter Collection at Norwegian Fashion Week.
Norwegian Fashion Week 2019.
Paris Fashion Week
Vinter coat receives international acclaim.